The wife to former British Prime Minister, David Cameron, launched her first fashion label earlier this week under the name Cefinn – the 36-piece collection has already sold out online, as well as via Net-a-porter.com and Selfridges.
Let’s meet Samantha Cameron.
Born April 18, 1971 in North Lincolnshire, England. She is the elder of two daughters born to Sir Reginald Adrian Berkeley Sheffield, 8th Baronet, and Annabel Lucy Veronica Jones. Cameron grew up on a 300-acre estate of Normanby Hall. Used to nobility, she is a distant cousin of Diana, Princess of Wales and a descendant of King Charles II.
As a Marlborough College school friend of David Cameron’s sister Clare, Samantha first met her future husband at a party at the Camerons’ house when she was only 16. After studying at Camberwell College of Arts and then on to the University of West of England’s School of Creative Arts, Samantha went on holiday to Tuscany with the Cameron’s and began a whirlwind romance with David.
She married David Cameron on June 1, 1996 in Oxfordshire, and they have had four children together.
Samantha began working as a window dresser and interior designer in 1996 but went on to become Creative Director of Smythson of Bond Street, a London-based British manufacturer of luxury stationery, leather goods and fashion products. Having been with the company for 14 years, Samantha contributed to improving Smythson’s image, and won British Glamour Magazine’s Award in 2009 for ‘Best Accessory Designer’.
On May 13, 2010- just 2 days after her husband was elected as Prime Minister, Cameron announced she was stepping down from her full-time role at Smythson and took up a consultancy role. She attributed her decision to a new pregnancy, as well as the death of her eldest son Ivan in February 2009, who suffered from epilepsy and cerebral palsy.
She served as ambassador for the British Fashion Council and has always played a prominent role in London Fashion Week. In 2010, the was named in Tatler’s top 10 best-dressed list.
During her six years at Number 10, Samantha inspired working women across the country with her elegant and modern approach to workwear. She dressed for everything, from the school run to State dinners with the Queen. Cameron bought flair and colour and never shied away from controversy or making a statement. She attended a thanksgiving service in celebration of the Queen’s 90th birthday in a sleeveless L.K Bennet dress and nodded to Margaret Thatcher’s sartorial legacy in a pussy bow blouse at the former PM’s funeral.
Fashion is in her blood; her mother was a 60s It Girl and jewellery designer who opened the furnishing label Oka. Her younger sister, Emily Sheffield is deputy editor at Vogue, and Cath Kidston’s designer is a first cousin. However, Samantha is the first prime ministerial spouse to launch her own fashion line. Cefinn is named based on the initials of her four children Nancy, Elwin, Florence and her late son Ivan, between the first and last letters of the name Cameron.
She has aimed the collection at ‘practical, modern women who enjoy clothes and whose love of fashion doesn’t distract from their dignity and intelligence.’ The website for the brand adds, ‘It is a collection of discerning staples for busy women – an easy, hardworking urban uniform.’
Having looked at the final line-up, priced between £100 and £300, Cameron has expressed her creative side with a bright poppy red dress, a khaki bomber jacket, exposed zips and peplums. I can already imagine wearing the little zip collar black crop top paired with some high waisted cropped trousers and ballet pumps.
The line is fresh, elegant, appropriate workwear with a little fashion edge to it.